In this case, 2,472 miles to be exact!
We approach the sale of our client’s business as a process – one covering all the bases to be successful. It starts with the most fundamental aspect of a comprehensive marketing plan by developing a profile of the most likely buyer. It’s the old adage, “The right buyer will pay the right price.”
We are pleased to announce the acquisition of Riverside Cartop Carriers, a Portsmouth, NH-based manufacturer and distributor of outdoor sports accessories, by Seattle Sports, Inc. Riverside pioneered the development of cartop carriers for the canoe and kayak enthusiasts, and for the last 25 years Riverside’s products have dominated that segment of the market, as the first, and still the leading brand in the market.
Seattle Sports, Inc. a leading manufacturer and distributor of active outdoor sports
equipment and accessories came to CBI through our direct contact after I traveled to Salt Lake City to attend the industry’s largest Outdoor Sports Show. While there, I was able to visit with most of the companies in the field, gain an understanding of their current product lines, and determine which of the many companies in attendance would be the most likely buyers for this product line. I was able to identify nearly 50 companies I believed could be convinced of the benefit of this acquisition.
With that buyer profile in hand the next step was to analyze our client’s customer base to determine the incremental contribution to gross profit this acquisition would bring to a target company. In the case of Riverside and Seattle Sports, they shared some customers but it was clear that adding each other’s to the mix would greatly expand Seattle Sport’s market penetration though a product line extension and leverage off of Riverside’s 25 year sales history. Relationships matter, and after 25 years Riverside had developed strong and profitable relationships with some of the nation’s largest outdoor sports retailers. Those relationships, intangible as they may be, were key to attracting the level of interest we achieved and ultimately led to the successful conclusion of this transaction.
Expert analysis of our client’s company, identifying the intangible value drivers that will come into play in a transaction, and negotiating a complex acquisition agreement between two of the largest active sports manufacturers, are all part of the process that sets us apart. It’s all about “going the extra mile” for our clients; even when it means 2,472 miles!













